The Original Social Media Candidate
It is more common for modern debate to be seen on Twitter feeds than in the marbled halls of Congress. Long before Trump made tweeting fashionable (or despicable depending on your perspective), Michael Bennit became the original social media candidate.
A popular history teacher, he lost a bet to his students and was forced to run for Congress. With no money to campaign and only a handful of his students to support him, he sought to reach people the only way he could: he took to social media. This wasn’t about augmenting his message, it was the only way to communicate it. Michael Bennit did what no candidate for national office has ever attempted: he ran a virtual campaign.
Originally intended to only be a civics lesson for his students, the campaign became a national sensation. The ensuing media circus presented a new set of challenges, both for Michael and his students as well as a power-hungry incumbent desperate to hang onto his political power at all costs.
Michael Bennit is the ultimate underdog who revolutionized the political process by using social media for the power of good.
Come share his story.
Articles by Mikael CarlsonClick here for reuse options!
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